Marvel Comic Books: The Industry Standard?

It’s no secret that Marvel comic books are the best selling comic books in the American market. Marvel holds the highest percentage of the market share as it has for many years, just above main rival, DC Comics. But does this really mean that Marvel comic books are the standard for the industry? Are they the best written and best illustrated? Are they diverse and varied enough? Do they really captivate readers that much, or is it mainly due to die-hard fans of their characters or creators buying up books just for that reason alone?

Of course, that’s not something that can be easily discerned, if it even can at all. Things like this are largely subjective, and no study in the world could possibly gauge the reasons behind all the buyers of Marvel comic books purchasing the books. But one can look at the market, and look at the books being produced by Marvel and by other companies and develop their own opinion.

Naturally, though, opinions are completely polarized between fans of Marvel comic books and fans of DC comic books, each despising the other. Read the rest of this entry »

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